The Birth of the Cumulus Collective: Testing in the Creative Community of Tacoma


Culture Day

Culture Day (Photo credit: Jellymon)

Mission Statement

“The Cumulus Collective strives to seek as much talented local artists as possible, promote the local artists, and to encourage support for these local artists. We want our local artists (especially emerging ones) to feel more encouraged and motivated to further their artistic career and produce more works to show around the local Creative Community. Our goal is to really make the thriving art culture of Tacoma to the surface so we can put Tacoma on the map for fine art. We promise to create exclusive, limited edition products through an online storefront for convenience of the patrons.”

"Yamashiro Province, The Togetsu Bridge i...

What is the Cumulus Collective?

“The Cumulus Collective is a collective of various types of local artists that has completely made a collaborative effort with Julian Peña to produce exclusive, limited edition products for sale via the Cumulus Collective storefront that will be integrated into Julian Peña’s website (www.julianpena.com). The collective was inspired from as far back as Edo period Japan’s Ukiyo-e woodblock printing process (which was a collaborative effort between the artist, carver, and printer), Andy Warhol’s Silver Factory where him and his assistants pumped out works of art for money which is comparable o mass production, Thomas Kincaid’s company where he felt he was the best artist in the world because he made the most money out of all the other artists despite his commercial treatment and mass production through systematic methods of creating his paintings, and Takashi Murakami‘s KaiKai Kiki Co. Ltd. which employed numerous studio assistants working on painting sculptures and paintings, an artist promotional agency, collaborating with third-party manufacturers, and mass producing designs and characters in a low art form such as candy wraps or toys. We’re giving a “Willy Wonka” attitude about the collective where each artist is a “character,” a more memorable and theatrical approach to encourage people from the community to express which artists are their fans by leaving a comment on the artist’s profile. Each artist will have a full profile, which includes a professionally done bio photo, a short bio and artist statement, list of products done under the Cumulus Collective collaborations, comment box on the bottom to have personal fans post their love and choose a rating from 1-5 stars for the product and/or artist and any links they may want to share. Also, the online storefront will not only include the participating artists’ profiles, but also different ways to organize the products: by artist names, by product category, by name of collection/label/lines, year, price, and consume ratings.

Silver Clouds - Andy Warhol

Silver Clouds – Andy Warhol (Photo credit: Rainbowhill LL)

“The local artists are not limited to just 2-Dimensional and 3-Dimensional works, the Cumulus Collective is open to ANY type of artists: musicians, painters, sculptors, jewelry artist, aromatherapist, book artist and binder, fashion designers, and the list goes on and on. We will hold various art events to not only promote the Cumulus Collective and its quality, top-of-the-line products and goods but to to become an agency to promote talented artists. Pop-Up Live Art shows and random venues or locations will be an ongoing activity as well. To provide the local community with arts and entertainment, inviting the creative community to contribute, volunteer or gather at an art event. We stress the importance of providing local artists more needs to bring to the community and to support local artists, just like any other small businesses. As a collaborative effort, we encourage cross-promotion between Julian Peña and the participating artist. Profits are split 50/50 and Julian Peña will cover any marketing expenses. Any other expenses involving materials used to create the product and packaging must be negotiated between the two artists. Though this collective seeks profit for business, as it’s an ongoing effort to include the arts into the local business to invigorate the local and state economy. The future of the collective may involve into providing art workshops, classes, a screen-printing design and print department, and perhaps homogenize Julian Peña’s studio.”

NYC - Brooklyn: Brooklyn Museum - ©MURAKAMI - ...

What Kind of Products Come Out of the Cumulus Collective?

“The working artist and I began brainstorming on ideas on how to contribute towards the product, what product we want to release, the execution of the creation process, presentable packaging and advertisements (posted like any other ads), adding the artist profile to the online storefront accessible via my website at www.julianpena.com to its own direct link and finally promoting and marketing the products as exclusive, limited edition work of art. Each product will only have a certain number available, making it limited edition. However the collective will be open to special accommodations, requests, and commissions. Promotional activities such as pop up shops, promotional parties, and direct marketing will play a crucial role of the success of the collaboration.”

web_12-22-09_Bday 13

web_12-22-09_Bday 13 (Photo credit: ceemarie)

Collaborating Artists
Chris Moore’s Ill Chemist Oils  (Handmade Sculptural Soaps)
Anthony Estrada and Nick Alan Rall’s Electronic Sound Band Besos Digitales (Lmt. Ed. Vinyl Records or CD Album)
Andreas Edwards (Fine Art Photography, Professional Photography for Artist Profiling, & Artist Promo Photo)

 

About Julian Peña

I'm a visual artist and student currently in progress to attaining a Bachelors of Fine Arts. I've been creating fantastical works of art since I was at the age of 13 years old. My work is transcendent beyond the material world and life itself. The paintings are polychromatic and visually exciting, while still maintaining a level of harmony. The subjects in many of these works of art may not exist at all despite what we perceive. It is a play on perception, an attempt to engage the viewers. I has earned numerous scholarships, participated in several group exhibitions, and already organized my own solo exhibition (CMYK, 2011). My meticulous and unique style is visually arresting. New ideas are constantly being examined and then visually communicated. Come check out my works at www.julianpena.com! I am is also currently part of the 253 Collective (a co-op) in downtown Tacoma. I currently live and work out of my loft in downtown Tacoma, WA.

5 comments

  1. Pingback: Cumulus Collective Makes its First Ripples in the Tacoma « Reply2Julian

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